Selling. How Dee Succeeds in Selling Kittens
The Catwoman of
were unsheathed like kung fu warriors taking out their swords as my cats
leapt into mid air! " Dee said. "The older cat opened its eyes
to the maximum, spread his lips wide and spat at the the new
Dee continued, "Blood oozed out from the older cat as the younger
cat's claws scraped his cheek. It was a battle to the death as the older
cat could not accept the newcomer I brought home."
Dee is in charge of Pets' Station, Frankel branch, a pet shop
in Singapore famous for its diverse feline breeds. She loved
cats and would have kept hundreds if that was possible.
"So, how do you stop the feline battle?" I was most curious to
learn how an experienced Catwoman handle such situations.
"Did you lash out your cat whip to separate the fighters, like
Catwoman in the movies?"
Dee rolled her eyes upwards as I had asked a stupid question. I guessed
she did not appreciate my sense of humour.
"I pulled one cat away," Dee replied. I was impressed. I
am chicken-hearted and would not dare to intervene in animal quarrels. I
may throw something at the fighters to startle and cool them
Dee is one of the few Singaporean women not intimidated by ferocious
domestic cats. The average female Singaporean would just bolt.
Most Singaporeans are urbanised and have little contact with
animals. Now, what happened to Dee when she interrupted the
territorial dispute of the feline fighters?
|It was time
for a picture of all the diverse breeds for the readers.
Dee and groomer Emma took the kittens outside for the picture
taking. I tried to get a better picture pose for the Exotic
Shorthair. It gave me a fast swipe with its tiny paw. That
was how I got a picture of the pet shop girls laughing.
This is my favourite feline picture as it is extremely difficult
to get spontaneous smiles from people being photographed for a
magazine. Also, the kittens showed their claws to warn the photographer not to
mess around just because they are young felines.
|In 2005, the
Pets' Station at Frankel will be converted to a Pet Shop selling
kittens and cats only. A cat lover's paradise as all
breeds of cats from all over the world will be seen at this pet
shop. No puppies or dogs will be present.
This will be the dream job for Dee as she is not fond of the
Cost containment is important in any retail business in
Singapore as competition intensifies in a developed country and
price cutting becomes rampant. Close daily observation of
the kittens and cats ensures that they get prompt veterinary
attention when necessary. Dee makes sure that the kittens and
cats are well cared for, saving her boss large veterinary
The secrets of success are more than her depth of knowledge of the
care and health of the diverse breeds of cats for
sale. They include a warm and responsive after-sales service.
valuable cat-care advices to buyers and helps them resolve the
post-sales problems saving them costly veterinary fees. If
she can't resolve the problems, she will refer them to the
veterinarians. She is the real